A two minute TV advertisement done in quasi-documentary style to garner viewer attention by imposing a veneer of seriousness on a political snipe at the opposing candidate, is directed at states like Ohio, Virginia, Colorado, Iowa, and Pennsylvania. The TV ad is part of a wider effort by the incumbent candidate to disqualify Mitt Romney among members of the swing-voter group, working-class white men. The TV ad attempts to cast Romney as a 'job destroyer'. Romney once said, "he enjoyed firing people". See also
http://www.nytimes.com/.
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