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Saturday, November 9, 2013

SOAPnet Unable to Produce Lather

       Burbank - Disney announced three years ago its plan to fold SOAPnet, a channel it created 14 years ago to wring extra life from some daytime and nighttime dramas. "General Hospital", "All My Children," "The Young and The Restless", "Falcon Crest", "Knotts Landing", and more, were all part of the programming of SOAPnet. SOAPnet was intended to give working women the opportunity to catch up on their favorite soaps at night, after they got home from work. Technology forced a shift in the corporate priorities of Disney. When SOAPnet first launched it was in the days of the videocassette recorder (VCR). Digital video recorders allowed viewers to record multiple shows, while still fast forwarding through commercials. Advertisers migrated to other platforms and SOAPnet became less profitable. See also, www.soap.net.

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