Companies Provide Online Automobile Insuurance Quotes

     New Haven - Those surveyed were asked to perform various tasks online and rate them.  After interpreting the numbers J.D. Power says it came up with several findings, including:  all shoppers are most likely to buy from an insurer with the lowest quote (39%), or had a better looking website that wasn't a hassle to move through (38%), and the overall appearance of the website.  J.D. Power also evaluated the buying and service experiences provided by 20 insurance companies.  Cost is a huge factor when buying car insurance.  However,  this J.D. Powers study suggests younger drivers are more swayed to websites they can "cruise" through, finding useful information along the way.  J.D. Powers says in its "2014" Insurance Website Evaluation Study" that 35% of both Generation X and Generation Y consumers are likely to buy a policy based on price when they compare insurance companies.  47% of Boomers want the lowest monthly premiums they can get.  29% of Generation Y drivers rely on thorough coverage information in their decision-making, with 36% saying it needs to be "conveyed in a clear and intelligible way," on a companies website and when communicating with a companies agents.  A large number (40%) of shoppers from both Generation X (those generally  born in the early 1960s to the early 1980s) and Generation Y (born during the 1980s and early 1990s) said they would likely purchase a policy from companies with easier website navigation.  The younger generations preferences to use websites can improve insurance companies sales, if they have an "Understanding of the preferences of different generations, particularly Generation Y consumers, is of utmost importance to ensure that shoppers are having the best experience possible," Jeremy Bowler, J.D. Powers' senior director of its global insurance practice says in a written statement.  AMC Mutual, Esurance, Farmers, GEICO, Liberty Mutual, Progressive, and Travelers all performed well, according to the J.D. Powers research.  See also, www.cnn.com.