Wednesday, May 23, 2012
Rupert Murdoch's News Corporation Sets Sight on Beijing's Bona Film Group
"What we are seeing is a new willingness by the big Hollywood studios to come into China with a minority stake, hoping to gain a foothold and leverage over time," says David Wolf, an independent media analyst in Beijing, China. The investment by News Corp. is seen by industry observers as an attempt by CEO Rupert Murdoch to crack China's strictly regulated media and entertainment market. However, the acquistion of 19.9% of Bona Film Group by the parent of 20th Century Fox is also an attempt by Bona Film Group to use "News Corps. extensive global reach, investment, and distribution," says Yu Dong, Bona Film Group's chief executive. "This will help accelerate our strategy to expand our global footprint." See full story, http://www.nytimes.com/.
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