Yahoo's Movieland Game

     In order to promote films, users will be able to watch movie trailers, answer trivia questions, buy tickets, and win prizes.  Movieland is an interactive online game that promotes 35 upcoming big budget films.  Movieland was developed with the participation of all the major movie studios.  Movieland, "game-ifies moviegoing in an interesting way.  It sucks people into an experience," says Ken Fuchs, vice-president and head of sports, entertainment and games at Yahoo Media Network.  The game debuted Tuesday, May 15 2012, on Yahoo movies.  Movieland will head Yahoo's efforts this summer to promote its Yahoo Movies site.  See also, www.http://www.www.hollywoodreporter.com/.